Latest “Master Class” For Kirkcaldy Businesses a Huge Success

Kirkcaldy Town Centre Management announced the success of its latest training event targeted at the Town’s retail and tourism sectors, “Effective Selling Made Simple”. Teaming up with Scottish Enterprise Fife and Springboard Scotland to bring this workshop to Kirkcaldy on 31st March 2008, KTCM was pleased to recruit 17 people from several of the town’s independent retailers and tourism businesses whose overall feedback was very good.

Following on from KTCM’s highly successful “Retail Seminar” held on 3rd March, this workshop represented an early opportunity for retail businesses to continue to improve their knowledge for sustainable sales. This “Master Class” addressed the principles of people’s behaviour and left the delegates with the key thought that there cannot be any complacency in dealing with the customer’s needs and wants. It aimed at maximising the potential of staff to improve sales and ultimately profit. In the current economic climate and lower footfall, it is clear businesses will have to be able to sell your products and services better to fewer customers than ever before.

Sunil Varu, Kirkcaldy Town Centre Manager said,

“Following the successful Retail Seminar we organised in early March, delivering yet another successful training workshop for our businesses was a key issue for KTCM in maintaining their momentum and hunger to learn more about their customers. This was a “first” for Kirkcaldy and without question, everyone took many learning lessons with them which they can apply in servicing the needs and wants of their customers. From KTCM’s view, this will in the longer term mean customers will see the value in repeatedly coming back to Kirkcaldy because of the service they receive.

My thanks go to both Springboard Scotland and Scottish Enterprise Fife for their support in working in partnership with KTCM to bring this important event to Kirkcaldy and for our businesses, and to Jason Rudgley of Pitch Blue International for making the afternoon interesting and informative for the delegates”.

Carolyn Baird, Project Manager of Springboard Scotland, who coordinated the workshop with Scottish Enterprise Fife, was delighted with the response:

“I was pleased to see so many delegates from various businesses as well as the level of interaction and discussion generated during the afternoon. Previously we have targeted Fife’s tourism businesses only but what particularly struck me was how the whole event brought the tourism and retail sectors together and the synergies which undoubtedly exist between the two. The numbers and feedback suggests there is further scope for working with Kirkcaldy Town Centre Management in the future which I will be delighted to do”.